Puerto Vallarta
The innovative project “I Like Vallarta” was presented to the community
of Puerto Vallarta during a press conference on Wednesday, September 22, 2011.
It is an initiative of “Vallarta Centro”, a group of Hotels from DowntownPuerto Vallarta strongly committed in promoting the destination. With this objective at its core, “I LikeVallarta” will make the most out of Social Networks using the best resource the
city of Puerto Vallarta has: it’s people. “I Like Vallarta” aims to generate a
sense of belonging amongst the citizenship, actively turning each person in
Puerto Vallarta into a Virtual Promoter of good news about the Destination.
Social Networks have evidently revolutionized the concepts of Promotion
and Communications in the XXI Century, by generating a whole new level of
closeness and familiarity in the relationship between the emissary and the
receptor and having these two interactively exchange roles. This is now known
as Marketing 3.0
The marketing campaign, “I Like Vallarta” seeks to simultaneously provoke
two effects:
- To generate dialogue and awareness towards the
inside of Puerto Vallarta to bring its people together and strengthen
their sense of belonging.
- To generate dialogue between the Vallarta local
community and the rest of the world to strongly position the destination
in the cyber world and increase the attention and affluence of tourists to
our area.
Ma. Jose Zorrilla, a member of Vallarta Centro mentioned during the
press conference: “Vallarta belongs to
everyone that lives here; the responsibility of turning the eyes of the world
towards our city and its wonders is a shared one. That is why the promotion
efforts need to be done in conjunction. This Campaign gets us all involved, and
the destination comes before any particular interests of individuals, groups or
businesses.”
The Logo involves two fundamental elements: The foot on the sand as an
emotional icon and the crown from the Cathedral of Guadalupe as an
Institutional Icon; both very important to the people from Puerto Vallarta.
“I Like Vallarta” is already being enthusiastically received by many
local companies and entrepreneurs who are starting to actively support the
initiative wanting to be part of this effort.
“I like Vallarta” will be massively launched on
October 7th at the Main Square of Downtown Puerto Vallarta or “Plaza
de Armas”.
5:00pm – 8:00pm
Free Admittance
We invite you join us on this date (either physically
or virtually) and launch this campaign with as much supporters as possible.
OBJECTIVE: Make the word #PuertoVallarta a “trend topic” in Twitter. To
achieve that we need at least 600 tweets per minute with the word #PuertoVallarta
and therefore have Puerto Vallarta being featured and exposed with positive
comments among the millions of social network users.
SOCIAL NETWORKS: Twitter, Facebook,
You tube, Blogger, Foursquare, Facebook Places & Google Maps.
TOOLS: Laptops, Ipads, Iphones,
Blackberries, Androids, or any other smartphone or device with social media
access.
HOW TO PARTICIPATE AND SUPPORT PUERTO VALLARTA?
General Instructions:
-You
need a user account with either Twitter, Facebook, You Tube, Blogger and/or
Foursquare, Facebook places & Google places.
-On
October 7, 2011, from 17:00 to 20:00 use preferably Twitter. If you do not have
a Twitter account you can use the social network of your preference.
-Change
your profile picture in all of your social network accounts to one that shows
one of the many beauties Puerto Vallarta has to offer, and make sure to mention
or point out its location.
-Come
up with any phrase you want that says something POSITIVE about Puerto Vallarta
and post it or tweet it. IMPORTANT: If you are using Twitter or any other
social network that is synchronized or linked to your Twitter account make sure
you type in: #puertovallarta (as one single word, and with the symbol # before
it). In any other social network you can just type Puerto Vallarta.
-Your
tweet or phrase can be about the natural beauties we proudly have, our
gastronomy, culture or arts, golfing, our amazing sunsets or just any of the
infinite amount of reasons why it’s such a MUST to come or come back to
#PuertoVallarta
-You
might as well use images or videos to compliment your phrases about
#puertovallarta. The more we put out
there, the better ranking and positioning we will give to our destination in
the cyber world.
-If
you cannot make it physically to “Plaza de Armas”, you can do it wherever you
are from 5pm to 8pm.
TIPS AND
RECOMMENDATIONS
TWITER
-Remember you only have 140 characters (words) to type
in a single tweet, so try to be short and clear in your messages and preferably
under 120 characters so that you followers can ReTweet your comments
-Remember that all Tweets must include a message and a
# (hashtag) which in our case will always be #puertovallarta. You can also
include a link with a webpage, blog, picture, video or other any other content
relevant to your message.
-Example: I like #puertovallarta and its amazing
sunsets! http://www.youtube.com/watch?v=lqZAqpJh06M
-Tell
your followers you will be participating in this campaign so they can support
it by retweeting the messages you sent out containing #puertovallarta.
FACEBOOK
- Post
comments in your wall about the greatness of Puerto Vallarta and all of the
attributes it offers to its local community and visitors. Upload the most amounts
of pictures, videos that will WOW! all of your friends.
Note: If your Facebook account is linked or synchronized to your Twitter
account make sure you type in #PuertoVallarta in those posts.
YOU
TUBE
-Upload nice videos of Puerto
Vallarta. One image says more
than a thousand words! Make sure such
video mentions it is Puerto Vallarta.
BLOGGER
- In
Blogger you can write all of your articles trying to fit into the texts the
words Puerto Vallarta. Or at least sign it, with you name and location Puerto
Vallarta.
FOURSQUARE, FACEBOOK PLACES, GOOGLE PLACES
-Check
in, in places of Puerto Vallarta and comment in a positive manner about them. Be
honest though.
Note:
If you have it linked with Twitter, type #PuertoVallarta
Become a Tourism Ambassador of Puerto Vallarta and
join this campaign. The responsibility of turning the eyes of the world towards
our city and its wonders is a shared one. Let’s speak well about our home!
Thank you for your support!
